Marketplace Intelligence
Marketplace Intelligence is not part of the standard Partner Portal experience. For an explicitly enabled account, limited reports may show aggregated activity measured on OKNowShop. They are not external competitor pricing data and they do not create demand that has not occurred.
Correct interpretation
Potential signal families include on-platform demand, zero-result searches, trend snapshots, category coverage, or anonymised cohort benchmarks. Every output needs all of the following before it is actionable:
- the activity and date range measured;
- a generation time and clear freshness expectation;
- sufficient event volume;
- seller/category scope that matches the question;
- privacy suppression for small cohorts;
- a documented meaning for missing data.
An empty result means no usable computed snapshot was returned. It does not mean demand is zero, competition is absent, or an opportunity is guaranteed.
Marketplace signals are not pricing intelligence
Keep these products separate:
| Signal | Meaning |
|---|---|
| On-platform price position | An aggregate comparison among qualifying OKNowShop offers, if enough current data exists. |
| Search gap | A recorded query pattern with insufficient results on OKNowShop, subject to volume and bot/noise controls. |
| Trend | Change in measured OKNowShop activity over a stated period; not a forecast of the Australian market. |
| Network benchmark | Privacy-safe cohort context, not another seller's individual data. |
| External competitor observation | A separate pricing-intelligence product requiring a named source, like-for-like match, observation time, and your real cost. It is not currently available for live pricing decisions. |
Do not describe an on-platform aggregate as a live competitor scan, national market share, guaranteed sales opportunity, or forecast.
What sellers can use now
Base decisions today on records you can inspect:
- actual Listings stock and listing status;
- your own orders, returns, messages, and Financial Records;
- typed-search listing fundamentals in Search Visibility;
- known product and fulfilment costs from your books;
- seller-owned tracked distribution links.
When Marketplace Intelligence is promoted to your account, validate the first snapshot against underlying marketplace activity before building purchasing, staffing, or pricing processes around it.
See Feature Availability and Pricing Intelligence for the current boundaries.